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Demographic Vistas: Television in American Culture

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Author: David Marc
Creator: Horace Newcomb
Publisher: University of Pennsylvania Press
Category: Book

Buy New: $24.95

New (15) Used (11) from $18.71

Rating: 5.0 out of 5 stars

1 reviews
Sales Rank: 299833

Media: Paperback
Edition: Revised Edition
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.2 x 5.5 x 0.8

ISBN: 0812215605
Dewey Decimal Number: 302.23450973
EAN: 9780812215601
ASIN: 0812215605

Publication Date: February 1, 1996
Availability: Usually ships in 24 hours

Also Available In:

•	Paperback - Demographic Vistas: Television in American Culture
•	Hardcover - Demographic Vistas: Television in American Culture

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•	Comic Visions: Television Comedy and American Culture

Editorial Reviews:

Product Description

In Demographic Vistas, David Marc shows how we can take television seriously within the humanist tradition while enjoying it on its own terms. To deal with the barrage of messages from television's chaotic history, Marc adapts tools of theatrical and literary criticism to focus on key personalities and genres in ways that reward serious students and casual viewers alike.

This updated edition includes a new foreword by Horace Newcomb and a new introduction by the author that discusses the ways in which the nature of television criticism has changed since the book's original publication in 1984. A new final chapter explores the paradox of the diminishing importance of over-the-air broadcasting during the period of television's greatest expansion, which has been brought about by complex technologies such as cable, videocassette recorders, and online services.

Customer Reviews:

5 out of 5 stars

I've Read This Twice, and Will Do So Again September 21, 2005
Chris Ward (Costa Rica)
2 out of 2 found this review helpful

This was written in the 80s and revised in the 90s, but television has undergone such a revolutionary shift in its very nature (with hundreds of channels where there were only a few when this was first written) that Marc needs to do a complete rewrite. Even so, the book is still a goldmine of THEORY about how to think about TV: why we watch, what we're seeking when we turn on the tube. Yes, there's some academic jargon, but it's generally a clear and concise look at the dominant medium of our age. He dissects several popular shows and really gets inside the box. There's a little of everything here: history, theory, criticism, sociology. I recommend this book for anyone who wants to understand TV instead of just watching it.

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